Amais Bajwa · Fractional growth lead
BFCM 2026 · Free resourcesQ4 Sales Guidebook
Everything I've put together for Black Friday and Cyber Monday 2026, in one place. Swipe files from last year's sale, this year's consumer and commerce data, the state of paid media, and a site preparation checklist. Free to read, use and share.
Swipe files · BFCM 2025
- 20+ formats · ~100 ads BFCM static ad formats Static Meta ads with unique visual formats, all on one Figma board.
- 40 brands · Figma boards Store teardowns from last year What brands did on their sites for the sale: gifts with purchase, navigation, popups, upsells and page layouts.
- 24 brands · ~240 ads Big-spending ads from last year Static Meta ads saved from each brand's ad library over BFCM 2025, all on one Figma board.
Data & prep · 2026
- 45 sources · 26 min read 2026 consumer market data The consumer report and state of commerce in one read: BFCM 2025 results, 2026 market data and shopper intent, with charts.
- 43 sources · 24 min read 2026 paid media costs report What BFCM advertising actually cost, where the benchmarks disagree, and the margin maths under a discount. Two calculators included.
- 119 action items · Excel & CSV 2026 site preparation for Q4 The twenty things I'd do first, then the detail page by page. Download the full checklist to work through.
More to come