Teardowns BFCM 2025 Store & site Figma boards

What 40 brands did on their sites for BFCM 2025

During the last BFCM sale I took screenshots of brand storefronts and turned them into teardowns: the gifts with purchase, the navigation changes, the popups, the upsells and the pages themselves. Each brand has its own Figma board below. I'm sharing all of them as site inspo for BFCM 2026.

Amais Bajwa Amais Bajwa Fractional growth lead 2 Oct 2026 40 brands One board each

What I captured

Most of the brands are beauty and skincare, with a handful of wellness and supplement brands alongside them. For each one I went through the store while the sale was live and took screenshots as I went. These are the things I was looking for:

Gifts with purchase

What each brand did as a GWP and how it was shown on the site.

Navigation

Menu changes for the sale: dropdowns, mega menus and what got added to them.

Popups & upsells

Email opt-in popups, and the upsells a shopper met on the way to checkout.

Pages

The homepage, collection pages and product pages as they looked during the sale.

Boards vary in size. Some brands have a handful of screenshots, others a dozen, so not every board covers every item on that list.

Pick a brand · the board loads when you open it Pan and zoom inside the frame

No brands match your search. Check the spelling or try a shorter name.

How I'd use it

  1. Pick one thing and compare it across brands. Open five boards and look only at the menu, or only at the popup. The patterns show up faster that way than by reading one store from top to bottom.
  2. Look for what changed, not what looks good. The useful part is what a brand added or moved for the sale. If you know the store, compare the screenshot with how it looks today.
  3. Turn each idea into one task. Write down the page, the change and why you think it would help, then add it to your own store prep list for this year.

One caveat. A screenshot shows what a store did, not whether it worked. Take the ideas, then test them on your own store before the sale traffic arrives.

Pass it on

If this saved you a few hours of screenshotting, send it to whoever is getting your store ready for BFCM this year.

Want the ad side too? I put the top static Meta ads from the same sale on one board: Meta ad inspo from BFCM 2025.